Normally when things aren’t popular, like a TV show not getting views, it gets canceled. In the case of Genshin Impact’s recently launched Pizza Hut collaboration event – its popularity got the event cancelled due to too many people showing up.

A Redditor by the username of Fabuloso81 shared on the site images of the event in China. As you can see, it’s a rather packed area for a Pizza Hut. It’s also worth noting for these images in particular that this only covers one of the stores with the event.

This massive crowd ended up becoming a safety concern, so police ended up shutting things down as shown in the images. This is not the first time this has happened either, as the KFC collaboration had the same results a couple years ago.

The popularity of Genshin Impact cannot be overstated. A lot of people play the game and are more than willing to spend money on it. Back in May, it was reported the game had brought in $3 billion in revenue less than 2 years since it’s initial launch back in 2020.

The game also still gets major support from developer HoYoVerse, which is no surprise considering this is their cash cow. Genshin Impact’s 3.0 update recently dropped with major additions in content like additions to the main story as well as the new region of Sumeru.

As for this Pizza Hut event, it appears is the real life event remains canceled – then it’s likely that just like the KFC promo it will become a digital-only event.

Genshin Impact is available and free-to-play on Windows PC (via the Epic Games Store and official website), PlayStation 4, PlayStation 5, Android, iOS, and coming soon to Nintendo Switch. In case you missed it, you can find our Genshin Impact review here (we recommend it!).