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Fallout Shelter was Released During E3 2015 to Avoid Pissing Fans Off

fallout shelter 06-30-15-1

Bethesda’s pre-E3 2015 press conference seemed to come and go like a mach truck with all of its Fallout 4 news, but within it was an unforeseen announcement – a completely free-to-play Fallout spinoff for mobile devices, titled simply Fallout Shelter.

The game was made available immediately on iOS devices (it’s coming to Android later this year), and it appears to be a pretty solid game, for a free-to-play title. Despite this, Bethesda knew they would potentially raise the ire of their fans with the game, according to an interview between Bethesda executive Pete Hines and Gamesindustry.biz.

Hines revealed that if they announced the game last year, they would have probably inadvertently raised an angry mob in protest with it. “If we tried to do this last year without announcing [Fallout 4] and said, ‘Oh we’re doing a game and it’s on mobile and it’s called Fallout Shelter,’ we’d probably get lynched, right? There would be pitchforks at the gate.”

“‘That’s not the Fallout we asked for, you bastards!'”, Hines said. It seems like Nintendo encountered this with the announcement for their Metroid spinoff, Metroid Prime: Federation Force. Nintendo boss Reggie Fils-Aime even confirmed they were aware of the vocal fan outcry regarding the game’s announcement.

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Owner and Publisher at Niche Gamer and Nicchiban. Outlaw fighting for a better game industry. Pronouns: Patriarch, Guido, Olive, Catholic



11 comments
  1. JCTXS
    JCTXS
    June 30, 2015 at 10:25 am

    They are so fucking right in this case. Deus Ex was ridiculed when the one after HR was announced as a tablet game.
    Looks like the efforts went into a shitty mobile game instead of the next grand console release.
    Funny enough, this mobile game is actually kind of fun and addicting.

  2. Demetirus
    Demetirus
    June 30, 2015 at 10:31 am

    I hate to admit it but they absolutely called it. Talk about knowing your audience well.

  3. Sergio Nacher Fernández
    Sergio Nacher Fernández
    June 30, 2015 at 10:37 am

    Well played, Bethesda. Well played indeed. First you defuse the audience by telling them that the Fallout game they are waiting for is coming soon, then you tell them ‘to make the wait less annoying, here’s a little mobile game to kill some time, available now!’ and they all welcome it with open arms. A lot of people should take notes from this.

  4. JRK
    JRK
    June 30, 2015 at 10:39 am

    Makes sense. Fans of the series won’t feel that something was taken away from them either.

  5. Michael Richardson
    Michael Richardson
    June 30, 2015 at 11:00 am

    Good move. Too bad they pissed off Android users by making it exclusively available on Apple’s store for several months.

  6. FalseTragedian
    FalseTragedian
    June 30, 2015 at 12:25 pm

    It’s… really sad that they had to do this.
    Almost as sad as the lack of an Android version.

  7. Kris Roberts
    Kris Roberts
    June 30, 2015 at 12:55 pm

    The only problem is that now the app is crashing like crazy because vaults that are too large use up too much RAM. I like that Bethesda did this to appease fans but I’d like it more if it was built to be handled better.

  8. Dewey Defeats Truman
    Dewey Defeats Truman
    June 30, 2015 at 1:07 pm

    I was gonna make a comment but that last paragraph pretty much summed my exact thoughts up.

    Bethesda, confirmed for smarter than Nintendo? Maybe.

  9. Tubsiwub
    Tubsiwub
    June 30, 2015 at 1:34 pm

    “Bethesda, confirmed for smarter than Nintendo? Maybe.”

    That isn’t exactly hard to do.

  10. Derek
    Derek
    June 30, 2015 at 2:59 pm

    Just like Dungeon Keeper or Age Of Empires amirite?

  11. bgrunge
    bgrunge
    June 30, 2015 at 4:37 pm

    I think they took notes from 2K and the whole X-COM debacle. Oh hey, new x-com game…. but its a cover based shooter? Had they announced XCOM:Enemy Within THEN the retro shooter, nobody would have flipped out at all.