Several years after its worldwide launch, we’ve learned the Epic Games Store got cart functionality, a standard feature in digital marketplaces for decades.

While the news that the Epic Games Store got cart functionality is certainly a welcome update for the digital store and client, the Epic Games Store was originally launched back on December 6th, 2018.

Overall profitability and sustainability for the Epic Games Store hasn’t looked good, with the company admitting in the Epic Games vs. Apple lawsuit that they expect “Epic Games Store to become profitable by 2023.” This statement was backed up by Epic Games’ founder and CEO Tim Sweeney, VP and EGS store general manager Steve Allison, and VP of business development Joe Kreiner.

Sweeney also confirmed that the store hadn’t become profitable sooner because they had “front-loaded its marketing and user-acquisition costs to gain market share” by signing exclusivity deals and advances for developers to host their PC game only on the EGS, even for a year of exclusivity.

Further, they confirmed the Epic Games Store’s competitive 12% transaction fee “is sufficient to cover the variable costs of running EGS, including payment processing, customer service and bandwidth.”

Epic’s 12% fee is quite competitive compared to Valve, Apple, and Google – all of which take 30% for all games sold via their store transactions.

Microsoft is the only home console platform to have since cut their share down to 12% as well, on both PC game sales and console game sales. Both Sony’s PlayStation Store and Nintendo’s eShop reportedly take a 30% cut of revenue, just like the other big three companies.

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