If you haven’t gotten the beta code from the Dark Souls 2 Facebook page yet, there may still be time. The player count was increased by 60,000, that means 60,000 more codes are available.
It’s only been an hour and a half and people are still reporting download successes. The code is 38QQ-8DNE-97AA you can redeem the code on your PS3 account settings or the PSN website under “Redeem Code”
Go now and good luck!