Atari buys Intellivision, ends longest-running console war in history

Atari buys Intellivision

Atari has announced it has purchased the Intellivision brand and certain games from Intellivision Entertainment.

Intellivision Entertainment will rebrand and continue its business with developing and distributing the Amico game console with a license from Atari, as well as continue to distribute new versions of the Intellivision games on the Amico console.

Atari will look to expand their digital and physical distribution of legacy Intellivision games alongside potentially creating new games, and naturally exploring brand and licensing opportunities as part of their long-term plan to create value from Intellivision properties.

The first Intellivision home video game console was released back in 1979 by Mattel Electronics and sold an estimated 5 million units through 1990. Atari says they fought arguably the first console war with Mattel in the late 70s and early 80s.

“Uniting Atari and Intellivision after 45 years ends the longest-running console war in history,” said Mike Mika, Studio Head at Atari subsidiary Digital Eclipse.

Atari chairman and CEO Wade Rosen added, “This was a very rare opportunity to unite former competitors and bring together fans of Atari, Intellivision and the golden age of gaming.”

“Atari has been a valuable partner and we have every confidence they will be a responsible steward of the storied Intellivision brand,” said Phil Adam, CEO of Intellivision Entertainment. “We look forward to our expanded collaboration and bringing a broad array of new Atari and Intellivision titles to the Amico and Amico Home family gaming platforms.”



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