Sony is Trying to Trademark “Let’s Play”

kaz hirai 01-08-16-1

We’ve learned that Sony has filed for a curious new trademark, one for the words “Let’s Play.”

The mark was spotted (via NeoGAF) over on the United States Patent and Trademark Office. The mark was registered last October, only to be discovered now.


Sony is looking to cover the “electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks,” whatever their real intentions are with the words “Let’s Play.”

Upon further investigation (via Trademarkia.com), however, it looks like Sony needs to clarify this trademark further before they can be granted it.

You can imagine what the legal ramifications for Let’s Players on YouTube will be if Sony is granted this trademark – so it’s a bit unsettling to see a corporation trying to essentially own popular words as such.

We’ll keep you guys posted.

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