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Nintendo and The Lego Group have revealed the new Super Mario-themed Lego set.
The press release (via Business Wire) explains that the set utilizes interactive elements, so kids can collect coins in their own built Super Mario levels.
“Neither a video game nor a traditional LEGO brick-based set, LEGO® Super Mario™ is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. The new line will let kids experience the playful world of Super Mario like never before. Super Mario will be brought to life in the physical LEGO world and new levels of challenge and styles of play will be part of the iconic LEGO experience enjoyed by generations.”
Nintendo Executive Officer and Game Producer Takashi Tezuka stated “I have always liked LEGO products and how they help children use their imagination to play. The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
“We are very excited to bring Mario into the physical world through interactive and social LEGO play,” said Chief Marketing Officer and EVP of the LEGO Group Julia Goldin.
“With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
You can find the new trailer below.
Lego Super Mario launches 2020.