Sony has confirmed they will skip E3 2020.
The company will skip the annual Electronic Entertainment Show for the second time – news confirmed by a Sony rep (via GamesIndustry.biz). The company had previously attended every E3 since the beginning of the expo over two decades ago, until they first skipped it last year.
Sony noted the current direction for E3 doesn’t match what they are planning for 2020, instead they will attend “hundreds of consumer events” around the world to show off upcoming PlayStation 4 and PlayStation 5 games.
“After thorough evaluation SIE has decided not to participate in E3 2020,” the Sony rep said. “We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.”
They added, “We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”
The Entertainment Software Association, the folks who run E3, also provided a statement regarding Sony skipping the event:
“E3 is a signature event celebrating the video game industry and showcasing the people, brands and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.”