We are seeing multiple reports that NBA 2K19 has added unskippable adverts for real life products and shows.

The video we have found shows an advert for a TV show, and loading only just finished after the trailer was over. Though we do have reports of the advert being unskippable even at 100%. Combined with the game’s original $60 retail price reportedly went on sale for $3 earlier this month on some online stores, players were not happy.

The NBA 2K Subreddit post highlighting the issue got over 12.7k upvotes, becoming the top post of all time on that subreddit. Moderator yyy2k had this to say:

I cannot confirm myself; can others confirm that this ad is truly unskippable? Meaning, if the game is done loading it still makes you finish the ad? If so, I’ll reach out to 2K to at least confirm this isn’t a bug. If it’s not a bug, I doubt I have any power over things being changed.

In the meantime, turn 2KTV off in the main menu settings. 2KTV is over for the season anyways and if you want to watch it for the VC you can always go directly to it’s section in the game.

We also have unconfirmed reports that disabling 2KTV did not disable the advert.

Others also showed dissatisfaction that the advert in question was for a show about drug dealing, when the game was rated E for Everyone.

NBA 2K19 is available now on Windows PC (via Steam), Nintendo Switch, PlayStation 4, Xbox One, Android, and iOS.