Hey guys – this is Brandon from Niche Gamer. I’m the founder, owner, and Editor-in-Chief here. For awhile we’ve been planning on expanding our website by offering a network of websites to cater to other niche interests – beginning with anime and Asian culture. This created a problem: how to associate these new websites with the same management from Niche Gamer.

We’re announcing a new parent company – Pretentious Media – and Niche Gamer will now operate under its umbrella. This means I’m the sole owner of Pretentious Media as well, so no worries about Niche Gamer being sold off to some faceless investor or something like that.

This is purely to organize our future sister websites under the same management, where everyone answers to me. Selling off Niche Gamer has never been a thought for me, and it never will be. I do this for fun, and the funding from our Patreon and our advertising all go to the operation, staffing, and content that we produce.

Pretentious Media lives on the same server as Niche Gamer, so your Patreon money does go towards hosting it but the traffic and content is infinitesimal in comparison to the ridiculous amount of content and traffic Niche Gamer has on a daily basis.

Here’s the full body version of the Pretentious Media mascot:

We still don’t have a name for him – please comment with your suggestions and we’ll probably pick one of yours!

I want to make it clear that this announcement is simply a way for us to have our new websites and brands live under the same umbrella – not for us to ask for more money or something. Pretentious Media will be a parent company and not an actual company with lots of people in suits, an office, and so on.

As for our future anime/Asian culture site – expect it to be staffed by the same kind of passionate people you see reviewing content at Niche Gamer. We’re not here to tone police, censor things, or unfairly critique things because of some insane agenda or political scheme.

Please make sure to bookmark PretentiousMedia.com and follow us on Twitter, as well as liking us on Facebook. I’m incredibly excited to finally announce this, and to get that much closer to launching our awesome anime/Asian culture site. Please stay tuned for future updates from us. Once again we wouldn’t be able to do this without you guys, we love you!