Natsume sure does enjoy their plushies as I think every one of their releases has had one included as a pre-order bonus. Well, they are taking this one step farther.
Not only do you get an adorable little dragon thing if you simply pre-order, but if you hop over to their website, you get Pochica which is pretty much the most adorable thing ever.
Make sure you get over there now to pre-order as the edition with Pochica is only 10 dollars more than the regular edition. You know you want it. You know you want to hug it.