Blizzard Renames Again to “Blizzard”

Following the confusing news that Blizzard Entertainment was dropping the long-running, iconic name for the Blizzard App, the company is going back to its roots in favor of the platform’s classic name.

The platform will be known as Blizzard, a name that retains their classic pedigree, while also falling more in line with their focus on branding everything under “Blizzard.”

“When we announced that we’d be transitioning away from the name for our online-gaming service, we suspected that the shift would be challenging,” the company posted on their website. “We understood that stood for something special — it represents years of shared history and enjoyment, community and friendship, for all of us and our players.”

The company recently talked up the service, referring to it as, and not its mundane Blizzard app moniker – leading many to believe even they didn’t like the name change. Now they’ve seen the error in their ways, and are shifting their stance.

“Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting ‘Blizzard’ to ‘’ in our logo for the service and in general when we refer to it in print: Blizzard,” the company noted, alongside a new logo – which you can see above.

Brandon Orselli


Big Papa Overlord at Niche Gamer. Italian. Dad. Outlaw fighting for a better game industry. I also write about music, food, & beer. Also an IT guy.

  • Ace

    Why don’t they just call it BlizzardNet?

  • Neojames82

    A pretty decent compromise.

  • Neojames82

    Because the “” name carries A LOT of weight.

  • Scruffy, the Janitor

    They should have just left it alone as Its been like that for what, 20 years?

  • 2501


  • Eldhin Hellknight

    Well, that sounds better at least

  • catazxy

    I just hate the word “app”, but really I just could not care less what they call it, if I could have my way I would scrap that whole thing entirely….

  • Uncle Ocelot


  • Baron Krause

    Well it isn’t actually the same that you connected to to play WC3, so this isn’t bad.

  • Sigurd Chalphy

    They should congratulate themselves on a redundant branding that has cost them millions of dollars and absolutely no financial gain.


    I vote for Bobba Fet.

  • Madbrainbox

    “We understood that stood for something special”

  • still sucks.

  • DwightParkman

    whats next?

  • Miguel Angel Opazo Arancibia

    It must remain -_-u