Atari Confirms New Game Console

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In a year of endless throwbacks, nostalgic cash grabs and remastered ports, a headline like the one you just read isn’t all that surprising. Yes, we’ve learned Atari is working on a new gaming console of some kind.

The news comes via Atari CEO Fred Chesnais (via GamesBeat) “We’re back in the hardware business,” he said.

While Chesnais wouldn’t reveal that much about the console, he said its based on PC technology, and that its design is being handled by Atari proper, and it will be revealed sometime in the future.

A curious teaser website was published by the company recently, with a not-so-subtle teaser trailer (featured above) at what the new hardware will probably be titled: Ataribox. Did they hint the console will have a woodgrain panel, just like the original consoles?

Chesnais noted that Atari’s revival is already happening – since they filed for bankruptcy protection in 2013, Chesnais purchased the company and promised to make Atari great again. With the company now profitable again, they’re looking to expand their roster of games and licensing.

What would you guys like to see in a new Atari console? Proper hardware to back modern games, or something that just includes all their old titles? Sound off in the comments below!

Brandon Orselli


Big Papa Overlord at Niche Gamer. Italian. Dad. Outlaw fighting for a better game industry. I also write about music, food, & beer. Also an IT guy.

  • sanic

    just stick to plug and play, I don’t want you to get hurt.

  • garf02

    its gonna be then another Poorman PC cause anything else is unsustainable unless you are Nintendo who can survive out of their Own IPs Alone
    and if its somethig Powerful but gimmick will be to expensive to sell

  • Fenrir007

    >he said its based on PC technology

    Brace for poorly emulated and overpriced roms. Hipsters will love it.

  • koreawut

    Nintendo wins because they do what others don’t. Trust me, use your brain, if Nintendo tried to take on Microsoft and Sony head on? They’d lose in a sinking ship burning from their own body oils, and no amount of fanboy tears could save them. That being said, I like what they did this time around.

    However, “based on PC technology” can mean a lot of things, especially given the fact that the Dreamcast and all Xbox systems were in some way “based on PC technology”, so “PC technology” does not immediately mean a cheap PC (or steambox, though that’s probably what it is).

  • koreawut

    Nope. There are enough solid rumors suggesting it is nothing retro or retro related. Why and how would it be about roms if this is modern? Ataribox/steambox? I wish it would be a new home console, but it seems unlikely.

  • Scruffy, the Janitor

    Anyone remember Phantom? I immediately got flashbacks of that when I heard this.

  • Audie Bakerson

    Hopefully this kills Infogames in Atari’s skin and whoever picks up the rights to Temple of Elemental Evil has the sanity to let him release the source code.

  • No_Good_Names_Ever

    Hopefully it’s another console and not some digital only piece of shit. If it’s actually good and sells well; maybe it’ll cause more competition towards making actual games instead of interactive movies, no effort pats on the back, and no games.

  • Guest

    I don’t know how to respond to this.

  • OldPalpy

    That was the Wii U. They tried to sell that thing as a upgrade for PS3/360 owners hungry for new hardware which flopped hard, it’s vision was to be carry over the existing Wii audience while attracting those from PS3/360 to essentially sheer things back towards what they were doing with the Gamecube.

  • LostGryphon
  • Tudor Popa

    Of course Atari comes back to life, a new Blade Runner is coming out…

  • Mr0303

    With all the other console manufacturers making countless mistakes I wouldn’t mind seeing a new console. I was hoping it was going to be SEGA, but still.

  • Tubsiwub

    Just in time for the console market’s explosion in popularity! More and more people definitely aren’t just buying PCs.

  • Donwel

    Me too, Sega have made it pretty clear they don’t plan on getting back into the hardware side of things though. I do wonder who this new Atari system would be aimed at though. The owners of the original systems are 40+ now and more than likely don’t have all that much time for gaming between work and family commitments. Then again I suppose it also depends on the nature of the console, it will be very interesting to watch in any case.

  • luggage lad

    If they just sold computer cases with that woodgrain design, I’d be happy

  • Lea Pastillaroja

    and my frineds laughed at me whenever i said industry crash couldn’t come soon enough
    who’s laughing now bitchaz?

  • bdp

    Where did they even get money for this?

  • OSad

    Even if it’s not retro-focused, the scary part is that it would be the easiest thing in the world for Atari to start trickling out classic 2600 games and such in a Virtual Console-esque system for a dollar a pop.

    That doesn’t sound like much but companies like Hamster have released classic Arcade games on virtual stores for *five* dollars a pop and that stuff’s completely acceptable, apparently. It’s up to Atari what kind of precedent they want to follow based on their old properties.

  • Travis Touchdown

    Atari’s probably well aware that Xbox is on the way out and wants to try and replace them.

  • sAy_YaS

    Atari 2600 was my first console and while I enjoy retro games, I have absolutely no desire to play any Atari game unless it’s an arcade version and it came out closer to 1990.

  • Arenegeth

    Atari isn’t back.

    Atari died a long time ago.

    The french guys that are playing weekend at Barney’s with Atari’s corpse are misguidedly trying to make a new console.

    Now, knowing how much money it takes to enter the console AAA scene and how much competition is a determent on top of that, I doubt this is an actual new console but most likely either an android console of some sort, or more specifically another one of of those retro mini-consoles stacked with games from 30 years ago.

    Whatever the case, some mildly amusing but otherwise worthless collectable will come out of this.

  • Fenrir007

    If it’s just a Steambox, then it’s hardly a new game console. It’s a just a PC. This is why I tend to think this is one of those “NES Classic” deals and similar.

  • Swirly Twirl

    I’m all for a new non-handheld, non-Ouya-like console.

  • TheOnceAndFutureKing

    Calling it now, the Jaguar 2 is going win the console wars.

  • Travis Touchdown

    Nintendo makes mistakes? News to me…

  • Mr0303

    Yeah, yeah. We know your shtick, trollboy.

  • koreawut

    There’s plenty of evidence that this is not going to be an Atari Classic, least of which being that there are yearly Atari Classic consoles and that there are no less than two which have already been announced for later this year. Market saturation is unintelligent, and I am almost certain that Atari at least understand that much.

    Other ideas thrown about have been interesting, and while I love the fantastical ideas, I think the most realistic is one tied to a service just like Sega/Microsoft/Nintendo/Sony are all doing, already. Whatever the case, they are seeking developers for the console.

    Why would you need new development teams to make an Atari Classic?

  • koreawut

    From evidence, rumors, direct information from someone at the company (such as that quoted in this article) lead me to believe it will be cheaper than a modern console (maybe $149-$249).

    There is a chipset that is unaccounted for and it is easily too powerful to be a retro console.

    Based on PC technology? Well a Forbes article discusses the concept of making an affordable gaming PC and then lists Alienware (Dell) as a potential backer.

    But still, the link for developers? That’s what is weird. Maybe they’re looking to make it proprietary in some way? So…

    * A cheaper, not as powerful console (computer in a box)
    * Atari service with access to all old games
    * Likely to be indie friendly (call for dev support)

    I can see this being a replacement for the Xbox Arcade from back in the day, or that Steam thing that recently stopped. If this is the case, I can see it being moderately popular and make plenty of money.

  • koreawut

    Yup, and it failed miserably. The market can only sustain two consoles doing the same thing, it seems. The Dreamcast was squeezed out and then Nintendo itself was pushed aside, but Sega gave up while Nintendo reorganized and took a different direction.

    If Atari has a direction that is lacking in the modern gaming market, they might be able to build a decent base.

  • Fenrir007

    Those companies you mentioned already have hardware capable of offering the games as a service, so there is no bet to see if some hardware made exclusively for that purpose will take off (with the exception of Sega, but Sega is the one doing exactly what I said – repackaging poorly emulated in new, overpriced hardware).

    Now, as for Atari making an Atari Classic, the problem is – what would be the game library? Unlike Nintendo, they don’t have a wealth of strong first party titles to bundle it with, and most of their stuff is on outdated consoles like the Ataris, Lynx or stuff that will likely be hard to produce hardware to run it natively like the Jaguar (plus the games were shitty).

    I really don’t see a market for that kind of thing.

  • EH7

    Wow everybody is just stingy in here ! have some faith, don’t overhype, keep an open mind and let’s wait for the actual thing to judge.

  • RandomDev

    As an indie dev I’d support the atari box so long as it can support mouse and keyboard.

  • RandomDev

    That’s what I’m doing but with a dash of hope it’s an indie console for actual gamers and not casuals.

  • ProxyDoug

    We do need a shake up, I’m not sure this is it, but I wouldn’t mind seeing things getting less complicated.

  • Maria Maasaa

    So we getting the Jaguar 2 then?

  • randomdude

    well, with microsoft and nintendo continually shooting themselves in the foot, we need someone else to compete. More power to them, but not expecting much.