SNK Corporation Appoints Kenji Matsubara as Their New CEO

SNK Corporation appoints Kenji Matsubara as their new CEO as of August 1, the company announced this morning.

While SNK Corporation appoints Kenji Matsubara as their new CEO, Matsubara was previously the president and CEO of Zynga Japan – and the chief operating officer and chief product officer of Sega Games.

“We warmly welcome Mr. Matsubara who has a wealth of business expertise and experience in leading the game industry,” SNK said in a press release. “He brought tangible success to prestigious companies with his extensive experience in game software development, marketing, and sales both in Japan and overseas. We will aim for further growth and an increase in corporate value under his leadership. With the appointment of Kenji, we promise that SNK is positioning itself for a new phase of growth and development.”

Brandon Orselli


Owner and Publisher at Niche Gamer and Nicchiban. Outlaw fighting for a better game industry. Pronouns: Patriarch, Guido, Olive.

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