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Marketing Lead of Xbox: “We’ll Let You all Know When We’re Ready” to Reveal Xbox Series X Price

Xbox Series X

Marketing Lead of Xbox Samuel Bateman has clarified to users on Twitter that the price of the Xbox Series X will not be revealed until they are ready.

While reminding Twitter users of the console’s release date and features, Bateman was inundated with questions asking for the console’s price. Bateman replied to some of them, clarifying the price would not be revealed yet [1, 2, 3].

“Nothing just yet. We’ll let you all know when we’re ready to share.”

“I know everyone is super keen to find out. We’ll let you know when we’re ready”

“Nothing right now. But we’ll let you know when we’re ready”

“I understand everyone is excited to know and people want to plan purchases etc. We’ll let you all know when we’re ready”

Bloomberg reported that Sony were allegedly taking a wait-and-see approach to the PlayStation 5’s pricing, according to their sources. This was seemingly motivated by struggling to find parts.

That was in February, while in July, Bloomberg reported that PlayStation 5 production had reportedly doubled to 10 million. The alleged reason for this was due to the increased demand for gaming due to the coronavirus pandemic. It is likely both Microsoft and Sony are in a stand-off, waiting for the other to blink first.

We previously reported how leaked images of what may be the new Xbox Series X controller and its packaging mentioned the Xbox Series S. The controller’s packaging notes it is compatible with “Xbox Series X | S.” The same later appeared on an Xbox Game Pass Ultimate trial code card.

Prior to that we reported how during an interview with iJustine, Head of Xbox Phil Spencer discussed “respecting a gamer’s relationship with our product,” and teasing an announcement related to that coming in August. This lead to speculation of the rumored “Xbox Series S” console.

Back in May 2019, Video Games Chronicle (VGC) reported on leaked Microsoft documents from 2012 discussing Project Scarlet (what would later be revealed as the Xbox Series X).

Combined with their own sources, VGC reported that Microsoft’s plans included (in VGC’s words) “premium hardware offering and a lower-priced streaming-oriented device.” As Microsoft have discussed cloud gaming on multiple occasions, this could be true.

Venture Beat also reported on allegedly leaked GameCore Development Kit information [12]. Though heavily cropped and the Filebin link now leading to a 404 error (redirecting to the website’s home page), the alleged document discusses “LockhartProfiling.”

Eurogamer claims from their sources that Microsoft was planning to unveil the “Xbox Series S” in June- dubbed Project Lockhart. This would be a cheaper compared to the Xbox Series X, with Venture Beat claiming it would have less graphical power. VGC reported both the Xbox Series X and this Series X would be capable of cloud gaming.

It is entirely possible that when the Xbox Series S is revealed, the price of both consoles will be revealed.

Image: Twitter


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Taking his first steps onto Route 1 and never stopping, Ryan has had a love of RPGs since a young age. Now he's learning to appreciate a wider pallet of genres and challenges.