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Sonic the Hedgehog “Encyclo-Speed-Ia”, Pop! Vinyl Figures, Energy Drinks, And More Announced for 30th Anniversary

Sonic the Hedgehog 30th Anniversary

To celebrate the 30th anniversary of the Sonic the Hedgehog franchise, Sega have announced the first wave of new merchandise that will be released in 2021.

“Over the past 30 years spanning multiple generations, Sonic fans have created memories with their speedy Blue Blur,” said Ivo Gerscovich (Chief Brand Officer, Sonic the Hedgehog & SVP Sega of America) in the press release (via email).

“In order to commemorate the most iconic elements of the Sonic universe,” Gerscovich explains,“we have partnered with some of the top licensees in the industry to produce collectible Sonic the Hedgehog merchandise that our enthusiastic and loyal fans can cherish for years to come.”

Some of the following items will hit store shelves in December 2020, but only the “Encyclo-Speed-ia” has an image at this time. Editor’s Note: The press release notes that cover of the Encyclo-Speed-Ia is not the final image. You can find the full rundown (via emailed press release) below.


SONIC ENCYCLO-SPEED-IA — Dark Horse Comics LLC is celebrating SEGA with a full-color, hardcover historical retrospective encyclopedia that explores nearly every video game and provides deep insights into the Sonic the Hedgehog franchise.

Sonic the Hedgehog 30th Anniversary

POP! VINYL FIGURES — Funko LLC and SEGA have partnered up to bring fans a new collection of Pop! Vinyl Figures, with iconic characters including Classic Sonic, Tails, Silver, and more!

CONTINUED TOYS AND COLLECTIBLES— Jakks Pacific, Inc. is continuing to deliver speed, heroism and irreverent Sonic fun to fans of all ages with a collection of action figures and plush toys.

JEWELRY COLLECTION — King Ice has created an official jewelry collection, brought together with 3D design and hand-set stones and quality craftsmanship, bringing Sonic to life in jewelry form with a
Hip-Hop influence.

APPAREL AND ACCESSORIES — Graph Gaming is launching an all new collection in the Spring of 2021, featuring exclusive apparel and accessories dedicated to everyone’s favorite blue blur.

CLASSIC SONIC COMIC BOOK MINISERIES — For Sonic’s 30th IDW
Publishing will be releasing their first Classic Sonic adventure in a spectacular special! In addition, they will launch a new mini-series and continue publishing the wildly successful ongoing series in both the English and Spanish language.

COLLECTIBLE ENAMEL PINS — FiGPiN Inc. has joined forces with SEGA to bring fans a unique collectibles experience with their Sonic the Hedgehog line of FiGPiNs, featuring all your favorite characters
beginning this Winter.

SONIC ENERGY DRINKS — G FUEL: The Official Energy Drink of ESPORTS has recently partnered with Sonic The Hedgehog to bring the character’s iconic Peach Rings to life by way of an energizing, high-performance,
sugar-free peach-infused Energy Drink. G FUEL and SONIC’S “PEACH RINGS” flavor is set to re-launch in an exclusive 30th
anniversary collector’s box in 2021.


Finally, the press release notes Sega will also be “revealing additional plans for Sonic’s 30th Anniversary across a number of additional categories in the coming months.”

In earlier news, a business-to-business advert for Sonic the Hedgehog confirmed new games will be revealed in 2021 for the series’ 30th anniversary.

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Ryan Pearson

About

Taking his first steps onto Route 1 and never stopping, Ryan has had a love of RPGs since a young age. Now he's learning to appreciate a wider pallet of genres and challenges.