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Harada: 95% of Previous Tekken Sales Came From Outside Japan

The Tekken series has always been a staple in the fighting game community, however it’s remained unclear how much the dwindling console market in Japan has affected long-running fighters made by Bandai Namco, Arc System Works, and Capcom.

Now we’ve learned the majority of previous sales in the Tekken series have come from countries and regions outside of Japan. The news comes via an interview with series producer Katsuhiro Harada and 4Gamer.

Harada pointed out that 95% of the sales for the entire series, which currently exceed 44 million units worldwide, came from the following regions in order of sales numbers: Europe, North America, Asia / Oceania, and finally Japan.

To clarify this, Harada said that main numbered entries in the series have seen total sales break three million copies overseas, while he doubts a fighting game sells that much in Japan. He said despite the excitement around the community, the sales gap for Japan is too large.

Finally, Harada expressed hope that Tekken 7 can revitalize the community not only overseas but in Japan too, asking fans in their home country to please consider supporting the game too.

He pointed out the story mode providing a fun way to learn the controls, meeting up and playing with friends, and of course – the games new tournament mode.

Tekken 7 is set for a release sometime between Q1 and Q2 of next year.

,
Brandon Orselli

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Owner and Publisher at Niche Gamer and Nicchiban. Outlaw fighting for a better game industry. Pronouns: Patriarch, Guido, Olive.




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57 comments
  1. Paladin Joe
    Paladin Joe
    December 29, 2016 at 12:25 am

    Japan is pretty much irrelevant now when it comes to sales.

    They are obsessed with mobile garbage.

  2. Kelborne
    Kelborne
    December 29, 2016 at 1:27 am

    Do like DOA and throw in some blatant jailbait girls to reinvigorate the series for Japan.

  3. Madbrainbox
    Madbrainbox
    December 29, 2016 at 1:50 am

    Can’t wait to get back into this series.I hope Hwoarang is as fun to play as I remember him to be.

  4. Zombie_Barioth
    Zombie_Barioth
    December 29, 2016 at 2:28 am

    Not necessarily, depends on the game.

    Seems like Tekken just isn’t as popular to begin with, meanwhile you have games like Dragon Quest or Tales of that are generally more popular there. Those are games that tend to cater to Japan first.

    It’ll be interesting to see if/how the Switch shakes things up, since it can fill both roles.

  5. Paladin Joe
    Paladin Joe
    December 29, 2016 at 4:35 am

    Only Pokemon, Yokai Watch, and Dragon Quest do good there anymore. FFXV doesn’t even have 1 million sales there. The only reason Dragon Quest 11 will have have decent sales is because it will also be on handheld.

    You are wrong Tekken is actually pretty popular. As of March 2015 the series had 44 million in sales. That is no small number. Tekken 3 alone sold over 8 million.

    I highly doubt the Switch will make as big a difference as people say it will. It’s already going to be underpowered when it comes out.

    Japanese console market is beyond saving now.

  6. ProfessorFluffy
    ProfessorFluffy
    December 29, 2016 at 4:37 am

    To be fair, when your comparing the sales of one country to entire continents your bound to see a notable difference.

  7. Paladin Joe
    Paladin Joe
    December 29, 2016 at 4:38 am

    It’s the home country though. They should be buying it quite a bit since it is catering toward them the most. I do see your point though.

  8. Zombie_Barioth
    Zombie_Barioth
    December 29, 2016 at 5:06 am

    Final Fantasy was never quite as bit there to begin with from what I understand.

    Out of those 3 series, the majority of sales for DQ have been for Japan, which is the point. “Good” is subjective.

    I’m not wrong either, I said it must not be popular THERE, hence the majority of the entire series’ sales are for other countries.

    I don’t think being under powered is going to be an issue for the Switch, so long as it has a compelling library.

    Those 3 series alone demonstrates that much.

  9. Paladin Joe
    Paladin Joe
    December 29, 2016 at 5:21 am

    I thought it was self explanitory that it wasn’t that popular in japan with this article. It’s big in Arcades though.

    We will have to see on the Switch. Of course it will have good 1st party games but, you need to be on par with other consoles to have the 3rd party titles. Or at least not have totally gimped versions. I don’t imagine it getting games like Cyber Punk and Red Dead Redemption 2 in the future.

  10. Tyrone Jackson
    Tyrone Jackson
    December 29, 2016 at 6:34 am

    Arcades also play a small (but relevant) factor here as well.

  11. Y@NN!
    [email protected]!
    December 29, 2016 at 6:35 am

    Harada and Mike have said the reason we get a sequels to Tekken is because of the revenue they make with the Arcades

  12. Zombie_Barioth
    Zombie_Barioth
    December 29, 2016 at 6:37 am

    Yeah, which is why its not really a big deal, and was kinda the point.

    A series that was never very popular there doesn’t sell well, that can’t be taken as a reflection of the market as a whole.

    I was also originally referring to the Switch’s success in Japan, since it seems like a natural fit.

    It doesn’t necessarily need games like Cyber Punk or RDR2, albeit they would certainly help.

    I would imagine it can handle them in some capacity. If its getting Skyrim SE and DQXI, then it can’t be too far behind the base PS4 or Xbox.

    Actually getting them is another matter however.

  13. Ruggarell
    Ruggarell
    December 29, 2016 at 8:19 am

    people outside of Japan buy more Japanese games than Japan outside of a few examples LMAO.

  14. AR7777
    AR7777
    December 29, 2016 at 9:02 am

    One of the thing I enjoyed the most in Tekken 3 was unlocking characters and game modes. I’d delete my memory card save data just to start all over again.

    After some time without playing Tekken I bought 6 and everything was unlocked. The reason according to Harada was that players would feel bad if they fought a character online whom they hadn’t unlocked.
    Apart from that in almost all modes the chatacters had those shitty custom costumes.
    I don’t play online and I don’t like custom costumes.

    On the gameplay side of things I don’t like this rage system that gets randomly activated and every hit deals so much damage and the stupid juggly system, where characters bounce stupidly so they can be juggled. I don’t like those wall hits were the character is left suspended in the air waiting to be hit by a follow up.

    I bought Tekken Tag 2 and the things I didn’t like about 6 were still there.

    I doubt the stupid costumes, rage, walls and juggles will be out of 7 since they are probably enjoyed by the majority of players but if all characters are unlocked I’ll just skip it.

  15. Maelstrom
    Maelstrom
    December 29, 2016 at 9:14 am

    Don’t forget Monster Hunter

  16. Zanard Bell
    Zanard Bell
    December 29, 2016 at 9:30 am

    Hopefully this will be a signal for more Japanese devs to release West-ward, and not just concentrate on glorious Nippon for their sales. That isn’t to say that they should ‘westernize’ their games, which completely defeats the point of why people like Japanese games in the first place, but a dev plan that includes skippable cutscenes, a multiplatform release and dual audio should always be first in their minds when creating a game.

  17. Malcolm_Ecks
    Malcolm_Ecks
    December 29, 2016 at 10:59 am

    Its always funny that in the now very niche fighting game community, Street Fighter is perceived to be more popular, but Tekken has more copies sold by about 10 million. And Tekken isn’t a franchise that spurts out 3-5 editions of each installment.

  18. Kessek
    Kessek
    December 29, 2016 at 11:17 am

    Not the Japanese arcades. They sit empty on most nights. Although I see tons of people (girls included) on Guilty Gearish/Blaz Blue whatever.

    Honestly the most popular thing I see in Japan on a daily basis are the Gundam VS games. 8 cabs fully crowded on any given night.

  19. Funtime Happysnacks
    Funtime Happysnacks
    December 29, 2016 at 12:04 pm

    You can blame Mr Wizard for that, he slurps Capcom’s dick and gives their games top billing at EVO. SF is the crown jewel of FGC for some reason, despite most pro players doing nothing but complaining that SF hasn’t been good since 3rd Strike.

  20. Funtime Happysnacks
    Funtime Happysnacks
    December 29, 2016 at 12:05 pm

    Are you referring to something specific, bringing up skippable cutscenes as some crucial feature?

  21. Funtime Happysnacks
    Funtime Happysnacks
    December 29, 2016 at 12:05 pm

    There was nothing wrong with the costumes.

  22. Funtime Happysnacks
    Funtime Happysnacks
    December 29, 2016 at 12:06 pm

    don’t you have fifty more shitty bait threads to make or something

  23. Funtime Happysnacks
    Funtime Happysnacks
    December 29, 2016 at 12:06 pm

    Part of the issue is that Japan’s population is dwindling as they refuse to fuck. The old are going to outnumber the young soon.

  24. Funtime Happysnacks
    Funtime Happysnacks
    December 29, 2016 at 12:12 pm

    https://uploads.disquscdn.com/images/149a5abee6bc28cfd796c5729aa76f747567484ffb11bbc81d770a71923a1ce9.png

    That’s not how it works. Marie wasn’t added to “reinvigorate the series” or to pander, for fuck’s sake. She was added as a JOKE. They were just taking a jab at Sweden, which banned the original DOA5 as child porn because some characters were under the age of 18. Marie is a legally aged Swedish goth-lolita, which is a big fuck you to the Swedes. That’s literally it.

    Also considering the reactions Harada got to Lucky Chloe… Tekken fans take their shit a bit more seriously than DOA fans might.

  25. Funtime Happysnacks
    Funtime Happysnacks
    December 29, 2016 at 12:16 pm

    I bet you have never even glanced at their sales numbers.

    As of 2013:

    https://www.vg247.com/2013/11/08/famitsu-reveals-japans-100-best-selling-games-of-the-century/

    The entire top block of Japan’s historical best sellers are: Mario, Nintendo, Pokemon, Dragon Quest.

    So it’s not that Japan is only obsessed with mobile crap (although that’s becoming an issue too). It is that they, historically, have extremely specific tastes, and the games they buy are not games you typically have arguments about regarding sale count.

  26. Kelborne
    Kelborne
    December 29, 2016 at 1:56 pm

    Oh please. They could have said Marie Rose was 200 years old and it would have been just as BS. Her and Honoka are clearly your typical 16 year old anime girls with an 18 slapped on them so westerners can’t complain. There’s a reason they’re on all the promotional material for a game that didn’t even release in Sweden (X3) and it’s not because Marie Rose is a super hilarious joke.

  27. ぽっぴっぽー
    ぽっぴっぽー
    December 29, 2016 at 2:10 pm

    Yet, you still haven’t released this outside Japan. You stupid cunt.

  28. KissDisqus
    KissDisqus
    December 29, 2016 at 2:35 pm

    “for a game that didn’t even release in Sweden (X3)”
    Is that supposed to be shocking for some reason? Genuinely curious.

  29. Nagato
    Nagato
    December 29, 2016 at 2:54 pm

    Well, Sony hasn’t moneyhatted this one, so there was zero need for Bamco to release an early access version of the game like Capcom did with SFV.

    I honestly wish Westerners were more open to the EA model, but our particular niche/segment of the market seems to shun it like nothing else. All that based merely on irrational superstition and fears – because obviously all early access releases are unfinished indie trash~~

    Granted, SFV actually was in a trash state for a full price release, so I can’t blame Bamco for just doing what they’ve always done with their “Jap arcades > worldwide console” path, now with PC’s included because it’s the current year.

    It’s a shame, though, because Rivals of Aether is a good example of an early access fighting game done right; reasonably priced, everything mandatory actually works from day one, free updates (characters, stages), dev actually keeps in touch with the community so frequent balance patches.

  30. Malcolm_Ecks
    Malcolm_Ecks
    December 29, 2016 at 3:03 pm

    Facts.

  31. Mr0303
    Mr0303
    December 29, 2016 at 3:21 pm

    It has come to a point where he has to plead the Japanese gamers to buy a proper fighting game. Mobile has destroyed traditional gaming over there.

    With some luck more Japanese devs will see the West as a viable market and we’d get more localisations (done right of course).

  32. Mr0303
    Mr0303
    December 29, 2016 at 3:24 pm

    A country that has a feminist rating for video games to determine if they are sexist or not is banning games? No way! /s

  33. Pooh Hardy
    Pooh Hardy
    December 29, 2016 at 3:58 pm

    lucky chloe is cringe, josie and eliza is where its at…

  34. Zanard Bell
    Zanard Bell
    December 29, 2016 at 7:04 pm

    Generally. I don’t think those things do exist anymore, though. But back in the day, MSG and FF were notorious for it.

  35. Doug Harrison
    Doug Harrison
    December 29, 2016 at 8:52 pm

    Of course with the arcade market in japan is huge

  36. Kelborne
    Kelborne
    December 29, 2016 at 8:59 pm

    I was specifying which game I was talking about to avoid confusion. Don’t know how you took it as a “shocking revelation.”

  37. Guin
    Guin
    December 29, 2016 at 10:28 pm

    That only occurred during the early 00’s when everyone was hell bent in turning their games into movies. Even Western games were afflicted by it.

  38. Guin
    Guin
    December 29, 2016 at 10:28 pm

    Mokujin is now ballin.

  39. Guin
    Guin
    December 29, 2016 at 10:30 pm

    They refuse to fuck because, ironically, they’re too busy playing games and social meda.

  40. Guin
    Guin
    December 29, 2016 at 10:32 pm

    Someone is mad that they made characters he dislikes.

  41. Guin
    Guin
    December 29, 2016 at 10:34 pm

    As someone who’s been to Japanese arcades recently, I can confirm. Gundam VS is huge there.

  42. Kessek
    Kessek
    December 29, 2016 at 11:05 pm

    Initial D is the other boys club. People play it in packs for hours.

  43. Kelborne
    Kelborne
    December 30, 2016 at 12:58 am

    Oh, crap. I’m exposed. Here I was thinking I was being subtle about it.

  44. KissDisqus
    KissDisqus
    December 30, 2016 at 1:16 am

    Don’t mind me I was being retarded. My brain shut down. I don’t know how I came to that shocking revelation conclusion either.

  45. Guin
    Guin
    December 30, 2016 at 2:54 am

    Yeah, make yourself feel bad :^)

  46. Ruggarell
    Ruggarell
    December 30, 2016 at 8:10 am

    I would but ive been rangebanned multiple times

  47. Funtime Happysnacks
    Funtime Happysnacks
    December 31, 2016 at 1:31 pm

    You’re retarded because you aren’t even aware that Marie Rose is actually older than Honoka. Honoka is the actual underage between the two but you wouldn’t know that, because you judge age by breast size.

  48. Funtime Happysnacks
    Funtime Happysnacks
    December 31, 2016 at 2:53 pm

    According to the guy at J-List on Twitter, 26% of their population is in their 60s now

  49. Funtime Happysnacks
    Funtime Happysnacks
    December 31, 2016 at 2:56 pm

    Nnnnnope!

    Sorry you hate fun, dude (also goddamn it must have taken hours to collect enough fight money to buy all those customizations ingame)

  50. Kelborne
    Kelborne
    December 31, 2016 at 3:05 pm

    Just gonna assume you didn’t read anything I said and decided to open your mouth and let that floodgate of stupidity flow out anyway. Good for you.

  51. Guin
    Guin
    December 31, 2016 at 4:13 pm

    Try quoting a better source than some guy who makes a living peddling weird Japanese knick knacks.

  52. ElKonsolero
    ElKonsolero
    January 1, 2017 at 2:14 pm

    Yeah i see a problem, playing with Mokujin! xD

  53. Phasmatis75
    Phasmatis75
    January 1, 2017 at 8:10 pm

    Watch as they begin to cater to non Japanese in the next Tekken game and wonder why their fanbase who wanted what Tekken had to offer not another generic fighting game stop buying it.

  54. Funtime Happysnacks
    Funtime Happysnacks
    January 2, 2017 at 10:28 pm

    I would trust someone who actually lives there over anyone who doesn’t.

  55. Guin
    Guin
    January 3, 2017 at 8:00 pm

    I would trust someone who conducted an actual study of the subject. Not saying I don’t believe of the Aging crisis, but Peter Payne is hardly an expert on Japanese Sociology.