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Toyota Channels Their Inner Chocobo in This Commercial

https://www.youtube.com/watch?v=9o7YdYYbmqk

It’s not the first time we’ve seen Japanese car-maker Toyota use an iconic video game song to advertise one of their new cars in the country.

However, the above commercial is a testament to how much nostalgia can possibly sell you on a car – I’ll be honest, hearing that chocobo theme gets those feels going.

The commercial is for the Toyota Aqua Prius-C X-URBAN, a smaller-sized version of their ongoing hybrid line of vehicles. The X-URBAN line is different from the standard Prius-C in that it comes with special suspension, leather seats and steering, various interior chrome bits, and those X-URBAN tires and front/rear bumpers.

Do you feel like using nostalgia or video game appeal to sell products works? Sound off in the comments below!

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Brandon Orselli

About

Big Papa Overlord at Niche Gamer, Nicchiban, and Pretentious Media. Italian. Dad. Outlaw fighting for a better game industry. I also write about music, food, & beer. Also an IT guy.