Toyota Channels Their Inner Chocobo in This Commercial


It’s not the first time we’ve seen Japanese car-maker Toyota use an iconic video game song to advertise one of their new cars in the country.

However, the above commercial is a testament to how much nostalgia can possibly sell you on a car – I’ll be honest, hearing that chocobo theme gets those feels going.

The commercial is for the Toyota Aqua Prius-C X-URBAN, a smaller-sized version of their ongoing hybrid line of vehicles. The X-URBAN line is different from the standard Prius-C in that it comes with special suspension, leather seats and steering, various interior chrome bits, and those X-URBAN tires and front/rear bumpers.

Do you feel like using nostalgia or video game appeal to sell products works? Sound off in the comments below!

Brandon Orselli


Big Papa Overlord at Niche Gamer, Nicchiban, and Pretentious Media. Italian. Dad. Outlaw fighting for a better game industry. I also write about music, food, & beer. Also an IT guy.