Square Enix Trademark “Holey Heroes” in North America and Europe

soul eater square enix 2015-02-08

A search through the United States’ Trademark Electronic Search System (TESS) and the EU’s Office for Harmonization in the Internal Market (OHIM) reveals that Square Enix have trademarked “Holey Heroes” in both the USA and Europe. You can see screen captures of the trademarks’ information below.

There’s no news of what the “Holey Heroes” game is.

However, last year, Square Enix said they were reconsidering their decision not to localize Dragon Quest VII. Executive producer Yuu Miyake had said: “We hear the fans, and we’re paying attention. We had actually given up on the idea of localization altogether, but because there’s such a great response we’re trying to rethink this, to see if there’s any way to make this more feasible. We’re recalculating, and figuring out the costs necessary. Trying to work out the details.”

People have speculated that this would be an appropriate subtitle for a Dragon Quest game because other installments in the series have also had alliterative subtitles. (“Holey” is a homophone for “holy”, and “Holy Heroes” would certainly be more appropriate for the Dragon Quest title in question, but “Holy Heroes” already belongs to a Catholic e-store.)

All of that is to say, the best guess thus far as to the game behind the trademark is Dragon Quest VII.

We’ll keep you updated.

The above image is from Soul Eater, a manga and anime series published by Square Enix.

Thanks to Square Portal, GameFAQs, US Gamer, and NeoGAF.

Dimi Gronnings


With over ten years' experience as an editor, Dimi is Niche Gamer's Managing Editor. He has indefinitely put a legal career on hold in favor of a life of video games: priorities.

  1. Audie Bakerson
    Audie Bakerson
    February 8, 2015 at 2:37 pm

    Maybe they’re just going to make a move to being open and admitting their games are holey and need DLC to fill them.

  2. MaidKillua
    February 8, 2015 at 3:12 pm

    I still haven’t tried Dragon Quest (which is odd considering I’ve been addicted to RPG’s since I was 5). Just never got round to it. The DS ones are cheap so perhaps i’ll pick one up. Anyone got a particular recommendation???

  3. Jack Ripper
    Jack Ripper
    February 8, 2015 at 3:54 pm

    3 or 4 is a good start IMHO. 8 is also pretty good as well.

    3 is the first game in the series to introduce class system (like FF job system) and have a interesting gameplay.

    4 is the first game in the series to have an actually interesting story. The other games before it had very bare bone story and was all gameplay, which isn’t necessarily a bad thing, but it might not be your cup of tea. After 4, the other games also start to have very good plot.

    1 and 2 are very old school, so I think those two depend on your patience. They have repetitive music, very linear character growths, and barely any plot. It’s not a bad game, just very outdated. And 2 has a dungeon near the final part of the game that just wants to rip your hair out if you don’t use a guide.

  4. Fenrir7
    February 8, 2015 at 4:15 pm

    Calling it right now – it’s a puzzle game where you have to navigate mice through holes of Swiss cheese…and it’s on mobile.

  5. MaidKillua
    February 8, 2015 at 4:32 pm

    The only console that has any which I currently have access to is the DS so out of those you mentioned I think the only one available to me is 4 (I can’t stand gaming on emulators, for some reason even games I normally enjoy end up boring me)

  6. sanic
    February 8, 2015 at 7:04 pm

    Square refuses to stop being dicks so it’s not going to be a dragon quest game.

  7. Thanatos2k
    February 9, 2015 at 1:49 am

    This would be a sad sad subtitle for DW7 though.

    Most likely – mobile trash.

  8. Thanatos2k
    February 9, 2015 at 1:50 am

    7 and 8 are the good ones, the rest are just a bit too archaic for me. 7 is pushing it as it is.

  9. MNOP979
    February 9, 2015 at 4:53 am

    9! Go play 9!

  10. Phelan
    February 9, 2015 at 7:03 am

    Some time ago I heard new SE name that seems to be appropriate


    Seems that more and more people are pissed on Square Enix. Not only because Type-0 (vita game on PS4), Drakengard 3 (in EU) but also about the whole crap with mobile games and that “remake” of FF VII on PS4.

    Square Enix needs changes… I doubt that it is possible… but I would love if Sakaguchi-san would just return… that’s what SE needs.

  11. Tromboner
    February 9, 2015 at 2:19 pm

    Play V on the DS! Excellent simple JRPG mechanics, optional monster raising, wife and family, super sweet story, extremely nice atmosphere.