Nintendo Creators Program Lets YouTubers Earn Money with Nintendo’s Games

nintendo youtube videos 2015-01-29

Following in the footsteps of Microsoft, Nintendo are now letting YouTube vloggers monetize videos that contain content from Nintendo video games.

Those who join the Nintendo Creators Program will receive a portion of the advertising revenue generated by their Nintendo-copyrighted videos.


A statement on the program’s website reads:

In the past, advertising proceeds that could be received for videos that included Nintendo-copyrighted content (such as gameplay videos) went to Nintendo, according to YouTube rules. Now, through this service, Nintendo will send you a share of these advertising proceeds for any YouTube videos or channels containing Nintendo-copyrighted content that you register.

Videos must adhere to some rules in order to qualify for the program:

  • the videos must be original gameplay footage captured by the user;
  • a disclosure must be provided in each video, verbally or as an on-screen caption (“I have a license to use Nintendo’s content in this video through the Nintendo Creators Program. This video is not sponsored or endorsed by Nintendo, but any advertising revenue from this video will be shared with Nintendo.”); and
  • the game must be on the whitelist provided on the official website.

The revenue share for Youtube advertisements is 70 percent for channels and 60 percent for videos. All payments will be via PayPal and in US dollars.

This ad revenue sharing program was announced in May, and follows after Nintendo’s decision in 2013 to claim ad revenue on user-created Youtube videos that featured their games.

To apply to be part of the program, you can go here.


About

With over ten years' experience as an editor, Dimi is Niche Gamer's Managing Editor. He has indefinitely put a legal career on hold in favor of a life of video games: priorities.


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