Take-Two Now Planning Micro-Transactions in All Future Games

Take-Two is completely embracing the dreaded “games-as-a-service” model by planning to have some kind of micro-transactions or “consumer spending” in all their future releases.

The news comes via their latest earnings call to investors (via Seeking Alpha), where they confirmed they will release all future games with “recurrent consumer spending” and “some ability to engage on an ongoing basis.”

Company CEO Strauss Zelnick pointed to Grand Theft Auto V as the best example to justify this new direction for the developer. He briefly noted the upcoming Red Dead Redemption II (pictured) will have an “online component,” to which he elaborated:

“We aim to have recurrent consumer spending options for every title that we put out at this company. It may not always be an online model. It probably won’t always be a virtual currency model, but there’ll be some ability to engage on an ongoing basis with our titles after release across the board.

“That’s a sea change in our business. Recurrent consumer spending is 42% of our net bookings in the quarter. It’s been transformative for us, and the only reason it’s transformative for us is because it’s transformative to our consumers. The business that once upon a time was a big, chunky opportunity to engage for tens of hours, or perhaps 100 hours, has turned into ongoing engagement, day-after-day, week-after-week. You fall in love with these titles and they become part of your daily life.”

Red Dead Redemption II is launching sometime in the second quarter of next year.

Brandon Orselli


Big Papa Overlord at Niche Gamer. Italian. Dad. Outlaw fighting for a better game industry. I also write about music, food, & beer. Also an IT guy.

  • Anon_Amous

    It’s one thing to offer good content for that money. It’s another to offer shark cards and absolute trash for it, which they are more likely to do.

  • Verus

    i’ll just pirate it like i did GTA.

  • bimmyz

    welp, it was good until it lasted folks, games are never gonna be the same again.

  • Madbrainbox

    I would like to offer a big “FUCK YOU!!” to all the morons that bought the cancerous Shark Cards.You’re part of the problem.

  • Justin Williams

    They can suck a dick. Get a Raspberry Pi3 and Retrogame!

  • bgrunge

    I have roughly 1500 games to play in my steam queue- I’ll be okay not buying any shit from take two anymore. I skipped Mankind Divided and am skipping Shadow of War for having micro transaction shit in.

  • So we really have to purge all microtransactions then. We had some moments of full P2W when microtransactions were introduced, to a more balanced “only cosmetics” or “earn credits in-game” to now full-blown “YOU MUST P2W” in fucking single players.
    Fuck this shit.

  • Madbrainbox
  • Justin Williams
  • Madbrainbox

    Shadow of War is shit though.Even without the gambling elements,it took 10 steps back from the previous title.

  • Justin Williams

    They don’t care about gamers, just making money. As soon as “gaming” went casual it was all over.

  • Madbrainbox

    *All over for many AAA publishers.There are still many quality games released without this trash.

  • Squirrel on crack cocaine.

    And that’s why I’ve gone back to playing old games like Blood, Half Life and Shenmue. Plus I missed out on loads of games on the 360 so time to play them while gaming companies play us..

  • Fear Me I Am Free

    Bad Idea. While GTA Online had potential, everything became way too expensive and the grind was ridiculous. All done so you would buy overpriced money where you didn’t even get much. 8 million for $100 is fucking ridiculous. What really annoyed me is that they made so much money on GTA5 itself. The ridiculous shark cards was just greed.

  • Paul Berry

    #notyourwhale I guess the dinosaurs want to extinct sooner, than later.

  • Mechonis

    Oh another company to boycott!

  • Neppers

    I literally have over a thousand titles in my backlog, and don’t get me started on the animus and mangos I still haven’t seen or read. I’m completely fine with never buying a Western AAA title again in my life.

  • Mr0303

    Thanks for letting me know. This means that I won’t be buying any games from Take-Two.

  • giygas

    GTA is overrated

  • Justin Williams

    Oh true. Ill pick up niche games but for AAA I think its done.

  • Tyler Sampson

    So they just said, “we are ruining Red Dead Redemption II”

  • Guest

    “Customers Now Planning Not to Buy All Future Games”

  • lucben999

    Wait until they become dependent on a small number of whales, then pull the rug from under their feet with anti-gambling legislation and watch the fireworks.

  • 2501

    I have a feeling that this isn’t going to end well.

  • GuyGuysonEsquire

    “…You fall in love with these titles and they become part of your daily life.”
    Is that a threat?

  • Tubsiwub

    Oh they are, are they? We live in an age of infinite games – I don’t need theirs.

  • JohnnyCageFan2

    Seems like Take-Two is taking their name seriously.

  • Zack Attack

    Even Read Dead 2? God damn it!

  • Mattis

    And that’s why I’ve gone back to playing old games like Blood, Half Life and Shenmue. Plus I missed out on loads of games on the 360 so time to play them while gaming companies play us..

  • Pill Dickle

    it won’t be for awhile but I can’t wait to see what happens when this bubble bursts

  • Underrated post

  • Madbrainbox

    Hopefully the assholes in charge of these companies will count their whole fortunes with a magnet.

  • Ace

    “Recurrent consumer spending is 42% of our net bookings in the quarter. It’s been transformative for us, and the only reason it’s transformative for us is because it’s transformative to our consumers. The business that once upon a time was a big, chunky opportunity to engage for tens of hours, or perhaps 100 hours, has turned into ongoing engagement, day-after-day, week-after-week. You fall in love with these titles and they become part of your daily life.”

    I can’t wait for casuals to wisen up and stop spending money on your games as services bullshit policies.

  • XimXim
  • RichardGristle

    If stupid fucking cucks keep buying this trash then of course they’re going to keep it up.

    Gamers got only themselves to blame.

  • BFG

    I have roughly 1500 games to play in my steam queue-

    for what purpose
    like i also really hope you actually played a very large part of them

  • Casual scumbags will love this.

  • bgrunge

    No. It’s 1500 games I haven’t even touched. I have like 300-400 more in there that I’ve beaten or at least played and gotten bored with. My queue of shame is pretty epic, sadly. I just pick up games I’m interested in cheap during steam sales, and it’s getting absurd; esp. considering I’ve been spending my game time recently playing Path of Exile so I’m making no progress on it whatsoever.

  • BFG

    And i thought having 150 in my account not touched was already bad

  • bgrunge

    Well, I’ve been working on it for like twelve, thirteen years? Longer? I signed up when steam first opened and was just a platform for Halflife, Counterstrike, TFC, etc, whenever that was. I also really took advantage of the Steam sales later back when they were truly crazy and it seemed like anything out over a year was $5 or less (often less)

    It helps that now the sales aren’t as wild, so my pace of buying new stuff has dropped off significantly.

  • Casey

    Looks like im done buying take-two games. Can’t wait for red dead redemption the prequel has loot boxes so i can laugh.

  • Casey

    I imagine it’ll be like when the MMO bubble burst. I just hope it really does backfire instead of being a success.

  • Travis Touchdown

    >They load RDR2 with microtransactions in the single player
    >Normies think it’s bullshit
    >They drop the game en masse
    >The game tanks
    >Take-Two folds as a result of this
    >Suddenly GTA is up for sale
    >EA gets their hands on it
    >They run the IP into the ground
    >No more GTA
    >Now there is no reason to buy a PS4 or Xbox One

  • Travis Touchdown

    It already sort of has. Only the ABSOLUTE BIGGEST companies can get away with this shit. Otherwise it crashes and burns.

    I think of RDR2 shoves microtransactions into the single player, that will alienate people enough to cause a backlash.

  • JohnnyCageFan2

    Thank you. Actually came back to say that maybe they should change their name to “Charge-Twice” as it rolls off the tongue better.

  • iswear12

    Don’t exonerate themselves from blame. Take-two chooses to be greedy and exploitative of their audience. The gaming audience is full of retards, but that doesn’t excuse these fuckers’ evil.

  • Neojames82

    Mmmm, I smell that second game industry crash a-coming very soon if they keep up this shit.

  • Yavetill

    So, I should pirate Red Dead 2, gotcha.

  • Zigma7X
  • RichardGristle

    Absolutely, but at the end of the day it’s a business and they found a way to profit off the masses of casuals. As long as tards keep throwing money at GTA and CoD and whatever else then this isn’t going to stop any time soon.

    Sometimes in business you have to decide between integrity and cash, and I suppose we know where Take-Two stands.

  • Anon630

    Hi, I’m here to sell my liver for a chance to gamble for a fair match. Just go ahead and scan my biochip, and did I forget to mention my undying allegiance to the fatherland for a buy-one-treasurecase-and-get-another-one-for-half-a-memory deal?

  • Izzy Lichi

    i never bought any of their games in the first place… guess ill just not buy them even harder. whats the next step after not buying a companies game? telling others not to? dont buy their games.

  • Lügenpresse

    Key people

    Strauss Zelnick (Chairman and CEO)
    Karl Slatoff (President)
    Lainie Goldstein (CFO)


  • entropy

    Don’t know about you peeps but I’m spending less time per title, not more.

    It’s easy to do when the latest ‘transformative’ AAA game goes into the bargain bin a month after release.

  • drunken monk

    That’s rich coming from the village idiot who not only backs Broken Age but plays and reviews and uploads playthroughs of it, along with TWD and other shit.

    Not that you needed more proof of your hypocrisy and scum tier trolling but everything you say fits that shoe.


  • VersVlees

    Dude the normies are going to gobble up that lootbox bullshit. Because look at them pretty sounds and visual effects when the loot box opens. Gotta get that super rare billy the kid skin.

    Let’s face it, all them developers and publishers are moby dicking now because all the money is in whaling.

  • chero666

    I want to say something inspiring, but I can’t. People who don’t follow gaming or even care for it all that much are going to be pumping money into this shit and we can’t stop them. The casual audience is fucking us.

  • Kakaku

    Shame. Was looking forward to RDR 2. Take Two just isn’t a company I should buy from. With the mods, Leslie Benzies, and microtransactions it would feel immoral to pay for their products at this point.

  • Kakaku

    Even those that know throw their hands up and say “doesn’t affect me”. They’d rather just buy the games they want and end the discussion there. Sucks cause this happens. Gotta deal with this microtransaction crap so the industry can take thousands from a handful of addicts.

  • Exien

    I hate that games are not target at their fans anymore, but at the whales who are not even 2 digit in % of all players.

  • Arenegeth

    In the meantime… I’m just gonna go power up my PS1, spend over 100 hours on a JRPG I bought for less than $60 (and can sell for over $200 now) over 15 years ago, and have fun doing it.

    And you guys can let me know when all the impulsive whale fucks have finally run out of money and the government had to step in, because of all the houses getting repossessed because of fucking lootboxes, and then let me know when you start making actual games again.

  • Qwaserzero

    Not part of my life or afterlife.

  • ProfessorFluffy

    A few thoughts on this…

    “Recurrent consumer spending is 42% of our net bookings in the quarter.”
    I kind of think this is more telling about how many games they’re actually selling rather than how profitable the business plan is.

    I remember SquareEnix talked about ‘games as a service’ with FF15 when they released the timed quests. Since then, they never updated the prize list and the competition had greatly dropped off.

    I see this business plan having the same issues as MMOs and mobile games. It needs to be able to build and maintain a community that plays the game, which means they’d have to do things like add content everyone can do and such.

    The bad thing about this business plan is your competing against yourself with every game you release. Each new release risks killing the community from the other games, which would result in the older games being less profitable. Like for mobile games, they’ll likely also kill the service when they don’t think it’s profitable enough to maintain and/or to get people into the newer iteration of the game. I’d bet on the latter though since they’d still aim on selling the games for 60$ on launch.

  • RPG

    You know, all of this bullshit coming from companies and publishers in the AAA gaming industry has had me thinking that perhaps we could possibly be heading toward a major reset. What may end up happening, is that people en masse will cease from buying AAA games due to these business practices, and instead go back to playing older games, getting through backlogs, etc. If this was done on a large scale, the AAA industry would receive a huge blow, and the culture of the gaming industry could in itself undergo a renaissance period; harkening back to an age when gaming was more simplistic and honest, and games were just you know, GAMES.
    The biggest hurdle would be as usual, getting this sort of mentality to be practiced on a large scale though the gaming community. This is of course, difficult, because most will moan and complain about these transgressions, but will then eventually swallow it any way. If a game is laden with the common cancers that plague the modern gaming industry, and you do not like it, or wish to see it persist, exercise restraint and do not support it. Or for the love of god, if you really want to play it, at least get it used! If we all committed to either largely ignoring AAA games when these practices are a involved, and/or making sure no money is given to the perpetrators, I really think we could make a difference.

  • Paid DLCs, micro-transactions, Social Justice, feminism, etc.

    Western video games are cancer these days.

  • AnarKreig

    This is what you spineless bastards get for buying games with microtransactions.

  • 人工頭脳虫螻

    Sadly DoubleFine ia already taken

  • alterku

    The only thing that affects the minds of the ignorant is a big enough change in either the environment or the perception of the environment of the subject. Unless and until microtransactions are at least as vilified as piracy I don’t see a paradigm shift on the horizon.

  • RPG

    Perhaps. There has been a rising sentiment toward having micro-transactions (at least the more abused examples) to be labelled as what they essentially are; gambling. I am more so wondering/hoping if there will come a time when these practices will become so egregious, that even the willfully ignorant will find it odious, and refuse to partake in it. They are the biggest obstacle for fighting back against all of this for sure. It may be a bit of a a lofty ambition, but one can dream, right?

  • Nice to know that I already own your mind. :)

  • drunken monk

    Another retarded comment from the resident troll. I destroyed what little mind you had left and beat it into a pulp. Keep pretending otherwise with your forced :)’s and HA!’s that you need to add to every single lie to try to sell it.

  • JohnnyCageFan2

    > You fall in love with these titles and they become part of your daily life.

    Didn’t Reggie say something along the same lines?

    > We don’t believe used games are in the best interest of the consumer. We have products that consumers want to hold onto. They want to play all of the levels of a Zelda game and unlock all of the levels. A game like Personal Trainer Cooking has a long life. We believe used games aren’t in the consumer’s best interest.

    It may be an April Fool’s joke as no one can have their head that far up their ass.

  • Actually ISISpedocream is the resident troll. I am the resident mail man. I bring truth wherever I go. :-)

  • drunken monk

    Postman brings mail, not truth. You bring unsupported gibberish lies, being the retarded full-time resident troll who gets stumped playing casual, childish games.

    It wasn’t luck seeing this in the 1st video I clicked on your dead channel, I was destined to obliterate you. Enjoy my +1 view. Rofl. https://uploads.disquscdn.com/images/d2033a2c11385ed3da521370fbed21c3c66aae56facd440f50140e4aed26dc21.png

  • Kevin Giguere

    As much as people complain about micro-transactions. 42% is a massive amount of income. Considering the amount of detail and content that Rockstar puts into their games at 60$ as it is, I’m fine with it. Clearly upper tier when it comes to content.

  • I have a delivery for you. It’s a huge L.

  • drunken monk

    Package refused. I don’t want the fragments of your very being I obliterated starting a week ago.

    Which I atom bombed with facts and logic based on your public info.

    While you tryhard with absolutely zero, didn’t have a single valid thing to say except repeating the same old bull cuz you’re suffering from retardation and inbred syndromes.

    Gaytard, get back to uploading Atelier and choke on that dildo.

  • You got to take it kid as you autistic people love it.

  • drunken monk

    Knock yourself out with your weak as fuck irrelevant comebacks. You’re already dead and got nothing to say.

    I won a week ago. I won yesterday. I won today. Nothing you say is ever going to change the way I annihilated you.

  • Wait what is your pronouns? I usually want to know before I start insulting autistic children.

  • Are you a He, she, or dat?

  • Don’t be embarrassed. tell me.

  • FreshSnug

    It’s like they’re trying to kill microtransactions permanently. Do they really want to do this after what happened with EA? Just how incredibly stupid can a company be?