Microsoft has published a new advertisement featuring Xbox One game Ryse: Son of Rome, but it’s not something you’ve been before in regards to previous marketing for the game or the platform. It pledges that the platform and its games are so real and immersive, they’ll make you THINK the game is real.

Like, really real. So real, in fact, that they can make you spontaneously get cuts and begin to bleed:

Now, before this guy got himself checked into a psychiatric ward or called himself the second coming of Christ, he sat right back down and continued playing that insanely real game. I’m pretty sure that’s what any of us would do too, guy with extremely sterile and creepy looking apartment.